Ośrodek Badań Groznawczych Wydziału Polonistyki UJ oraz lvl.up zapraszają na wykład gościnny

Prof.  MARCELO SIMÃO DE VASCONCELLOS

(uniwersytet Estácio de Sá, professor wizytujący na Breda University of Applied Sciences)

PLAYING WITH HEALTH
This lecture focus on games for health, a popular topic in the field of serious games. We will address how such games can help to improve communications initiatives discussing their peculiar qualities: procedural rhetoric, the expression of meaning by rules and mechanics; players' participation; and their embodiment thanks to the avatars. The objective is to show that games are not merely a support for health messages, by that their own structure and mode of operation can present fruitful opportunities for better communication strategies.

Wykład i następująca po nim dyskusja odbędą się w języku angielskim